A sportsbook is a legal way for people to place bets on a variety of sporting events. It also offers a safe environment with a friendly customer service staff. The site accepts both live and pre-game bets on a wide range of sports.

There are many factors to consider when starting a sportsbook business, including regulatory requirements and industry trends. A well-defined business plan, access to sufficient funds, and a thorough understanding of client expectations are necessary for success. You should also ensure that your sportsbook has a dependable platform with high-level security measures in place.

One mistake to avoid when running a sportsbook is relying on a turnkey solution that doesn’t give you full control over technology. This can lead to inefficient processes and a subpar user experience. In addition, you may be at the mercy of the sportsbook’s terms and conditions, which could change suddenly without notice. It’s always better to invest in a custom solution that fits your specific needs and goals.

Another mistake is failing to provide users with a robust mobile app that’s easy to navigate. If your sportsbook doesn’t have a clear and intuitive interface, it will be hard to engage users and keep them coming back for more. Make sure your mobile app offers plenty of filtering options and features that help users find what they’re looking for. Also, include a multi-layer KYC provider to protect users from fraudsters and other bad actors.